Updated 16 November 2020


Mentor Europe Associates Limited (Mentor Europe) has a strong commitment to transparency and protecting the privacy of its website visitors.

This Policy applies to visitors to our website located at, the marketing email subscription service (the “ME Service”) and users of the Interactive Platforms Service.

This Policy describes how we manage, process and store personal data submitted in the context of providing our services. “Personal data” refers to any information relating to an identifiable individual.

We only collect personal data to provide you with the best website and ME Service possible. We believe that the responsible use of personal information collected on our website is critical to our business objectives and to our reputation.

For the purpose of the General Data Protection Regulation (the “GDPR”), the data controller is Mentor Europe Associates Limited. We are registered in England and Wales under company number 9138270 and our registered office is located at Elsley Court, 20-22 Great Titchfield Street, London W1W 8BE, United Kingdom.


Purposes of data processing

The principal purpose of collecting your personal data is to offer you a safe, optimum, efficient and personalised website experience.


What personal data we collect and lawful basis

To fulfil this purpose, we collect your name, email address, organisation and your position, when you fill out forms to download content, subscribe to our ME Service from our website, or use the Interactive Platforms Service .

You will be asked for your consent through this process, which is provided under the conditions of this Policy.

You may also be contacted by Mentor if we believe we have a legitimate business interest in doing so. You can request a copy of our Legitimate Interests Assessment by contacting us at

Links to your Email Preference Centre are included in all ME Service emails where you can opt-out or unsubscribe all together. Alternatively, you can update your email preferences by contacting us at



The ME site uses cookies to improve and personalise our website and to analyse our website user behaviour. Cookies are not used to gather your personal data without your knowledge but instead to record information on site browsing activity on your initial and subsequent visits to our website. You can view further information on cookie use within our Cookies Policy.


The ME Service – Marketing Emails

Marketing emails under the ME Service sit within two categories:

1) occasional news and updates (marketing communications)

2) timely updates on our latest blog posts (blog subscription)

Subscriptions, to one, both, or neither of these types of marketing emails can be managed in your Email Preference Centre. Links to your Email Preference Centre are included in all ME Service emails where you can opt-out or unsubscribe all together. Alternatively, you can update your email preferences by contacting us at


Email analytics

We analyse and track the various rates (for example: click, open, bounce rates) and the number of emails sent which you open to assess performance  on our email campaigns.


Third party disclosures

To manage our customer relations, we use an inbound marketing and sales platform – HubSpot. HubSpot has a robust privacy program and its service offering is built so that all customer data is processed in compliance with UK GDPR and EU GDPR.

Furthermore, all personal data held within HubSpot is shared with a digital marketing agency engaged by Mentor Europe to assist with our digital marketing activities such as preparing email campaigns and website user experience.

The Interactive Platforms Services are managed by Predli AB who has a robust privacy policy and process customer data in compliance with UK GDPR and EU GDPR.

Mentor Europe has in place clear data protection requirements for all of our third-party providers.

Mentor Europe does not sell or share your personal data to third parties for marketing purposes whatsoever.

We may disclose your personal data to third parties:

  • If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Mentor Europe or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
  • To enforce an agreement entered into between you and us or to investigate potential breaches.
  • To protect the rights, property or safety of our customers or anyone else. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • In connection with the use of our Interactive Platforms Services


Data storage and retention

The core HubSpot products are currently hosted in US-based data centres. Public content is globally distributed through HubSpot’s content delivery network in order to ensure a positive user experience and address potential distributed denial of service attacks and similar threats.

HubSpot’s service is Privacy Shield certified and HubSpot offers a Data Processing Agreement for customers based in Europe. These guarantees are structured to assure the appropriate groups that HubSpot’s data handling processes meet rigorous policy requirements. More information about HubSpot’s privacy program is included in HubSpot’s Privacy Policy and Data Privacy library.

The Interactive Platforms Services are currently hosted by Predli AB in US-based data centres.

We retain personal data for as long as we consider it useful in contacting you about our services and content, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements. Once we consider it to be no longer useful, or you are considered to be ‘unengaged’ with our ME service, we will securely delete all personal data we hold on you. We will delete this information at an earlier date if you so request.


Your rights

If you provide us with your personal data, you have the following rights with respect to that information:

  • To review the information that you have supplied to us
  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
  • To request that your user information not be used to contact you
  • To request that your user information be removed from any subscription list that we use
  • To request that your user information be deleted from our records
  • To opt out of being emailed marketing and promotional information by us.

To exercise any of these rights, please contact us at

We will respond to your request within a reasonable time-frame and notify you of the action we have taken.


Third Party Websites

The Mentor Europe website and ME Services may contain links to and from the websites of our partner networks, advertisers and affiliates or other third parties and the ME Services may appear on third party websites and online media. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we cannot and do not accept any responsibility or liability for these policies. Please check these policies carefully before you submit any personal data to these websites.



Mentor Europe attributes the very highest importance to the security and integrity of our customers’ personal data.

Mentor Europe ensures that all appropriate precautions are taken to preserve the security of the personal data we control and, in particular, to protect it against any accidental or unlawful destruction, accidental loss, corruption, unauthorised circulation or access, as well as against any other form of unlawful processing or disclosure to unauthorised persons.

In the event of a security breach that were to affect you, Mentor Europe will inform you without undue delay, and we will take all possible measures to neutralise the intrusion and minimise the impacts.


Changes to this Policy

Any changes we may make to this Policy in the future will be posted on this page and, where it makes sense, notified to you by e-mail or in another appropriate manner.


Contacting Us

We welcome any questions, comments and requests you may have regarding this Policy. You can contact us regarding anything in this policy, including exercising your rights by emailing us at